Mainstream TV Networks vs OTT Services: The Transformation of Competition and the Next Generation of New Content, within the Context of Global Content Consumption and Adaptation

Linear broadcasts have long been get more info recognized as traditional television formats, relying on regularly timed shows via cable. In contrast, OTT platforms operate on viewer-driven consumption, with global streaming giants, major competitors, and niche players serving as key industry players. As digital engagement shift, rivalry between con

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